Picturing the Perfect Essay by Tim Bascom Example | Topics and Well Written Essays - 250 words

Picturing the Perfect by Tim Bascom - Essay Example With the help of this written piece, I have been able to develop understanding regarding visual models that encompass our mindset of bringing abstract to words and expression. It is no less than an astonishing experience of mine after reading this piece that I came to know about literal nature of design. Visual models such as braids and dipping into the well immersed a whole new experience of mine about writing and expressing (Bacom).   If such visual models are generally used by the essay writers then it is expected that essays would not just deliver a body of words but incorporate communication in a two-way mode between the essay writer and reader.   The tone that has been used by the author in the paper is very clear and easy to understand. General public will be able to gain understanding about the subject being discussed without getting misled by the designs and its relation with essay writing (Bacom). I would agree with almost every claim that had been made by Bascom in his written piece because I believe clarity about writing is much needed. By implementing visual models, one can easily expect an effective piece of writing or essay. I would suggest my peers to make use of this written piece in learning the art of essay writing. If such visual models are generally used by the essay writers then it is expected that essays would not just deliver a body of words but incorporate communication in a two-way mode between the essay writer and reader.  

Marketing strategy Essay Example | Topics and Well Written Essays - 500 words

Marketing strategy - Essay Example f the intangibility of its products and the fact that financial risk is significantly reduced with the expanding market and the increasing database of customers. The intangibility of the insurance products and the volumes of premiums have significant impact on the performance outcome of insurance companies. They are major issues that require innovative ideas and creative inputs to promote strategies that would be able to attract and retain customers. Indeed, the scholars assert that the financial services are characterized by intangibility; heterogeneity; inseparability; perishability; and high labor intensity (Zeithaml and Bitner 2000). The marketing of insurance products therefore becomes dependent on the way the new idea is projected to the people and information is disseminated amongst the prospects. Insurance products are mainly sold through agents. They also heavily rely on the external factors like trust in the protection provided and the goodwill of the agents through which the insurance products are sold. The intangibility of the products makes it difficult to judge its quality until it can be experienced and therefore, the marketing strategies need to rely on factors like credibility of the company, price, promotion, segmentation etc. The perishability of service makes it difficult to make forecast. Indeed, the fact that the quality and delivery of the services are closely linked to the human aspects makes it much harder for the insurance firms to convince their targets. Hence the creativity of ideas and dissemination tools become major facilitators of effective market strategy. The leading insurance companies Lloyds, Norwich Union etc. increasingly deploy new strategies like competitive premium, innovative products and differentiation in the product so new customers can b e attracted. While a sales process primarily involves five major steps to commence sales, it is imperative they must be accompanied by clear understanding of behavioural pattern of